Research

The Great Consumer Expectations study guide
Research solutions

BDS Research is a full-service research solution, offering our clients custom designed services for understanding the consumer path to purchase, evaluating retail readiness, and assessing the consumer experience.

We employ a variety of methodologies for capturing the required data, including consumer surveys, intercepts, mystery shops, audits, and store associate interviews. Our cutting-edge visualization tools allow us to derive the maximum insight from diverse data streams.

Methodology

  • Online Consumer / Retailer Surveys
  • Shopper Intercepts
  • In-Store Data Sourcing
  • Focus Groups
  • Advanced Analytics
  • Data Integration / Visualization

We all know the importance of planning, but if you need more motivation – just take a look at the cost of not planning. Channel merchandising, inventory opportunities, evolving consumer purchase paths, and competitive activity are just a few of the items that can be easily tracked, understood, and planned for. With a clear understanding of business objectives – combined with a road map of activity and key performance indicators (KPIs) – both opportunities and challenges can be routinely and quickly identified and resolved, thus ensuring that your brand ends up on the right side of the list during the next selling season.

RANDY SCHROCK – SVP Strategic Services

Services
Strategic Planning
Marketing Opportunity Assessment
Retail Consulting & Solution Development
Category / Market Analysis
Partner Sales Engagement & Management
Products
Sales Impact Analysis
Retail Performance Tracker
Visual Merchandising Analysis
Retail Experience Index
Retail & Consumer Advocacy

Why Partner With BDS Research?

BDS Research programs begin with a consultative approach in working with clients to determine where potential opportunities or gaps may be:

  • Identify Key Performance Indicators (KPIs) that measure performance
  • Determine best methodologies to capture and track critical data
  • Collaborate and leverage findings to modify tactics

BDS offers the unique perspective of having operated channel marketing programs for over 32 years. With that depth of experience, BDS clearly understands not only how to research and analyze opportunities, but also how to activate key findings and drive them through tactical marketing activities that impact success.

Benefits

  • Custom client-based approach
  • Proprietary retail marketing methodologies
  • Standalone research engagements available
  • May be layered onto an existing retail or commercial program

Learn more by contacting BDS today: Research@bdsmktg.com

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De’Longhi Case Study

  • Solutions
    Research

    Our experts employ a variety of methodologies to derive the maximum insight from diverse data streams.

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    Advocacy

    As an extension of your brand, customer and associate engagement experts focus on driving the results you want.

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    Digital

    Our team will help you to optimize online marketing channels, websites, and social media pages to drive
    in-store sales.

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    Experiential

    Exciting customer experiences that extend your brand’s influence beyond retail.

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    Readiness

    Break Fix and Merchandising specialists ensure your displays and products are ready to meet your customers.

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    Environments

    Professional installers build cutting-edge shopping environments that provide memorable experiences for your customers.

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