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The Great Consumer Expectations study guide

Research solutions

BDS Research is a full-service research solution, offering our clients custom designed services for understanding the consumer path to purchase, evaluating retail readiness, and assessing the consumer experience.

We employ a variety of methodologies for capturing the required data, including consumer surveys, intercepts, mystery shops, audits, and store associate interviews. Our cutting-edge visualization tools allow us to derive the maximum insight from diverse data streams.

Methodology

  • Online Consumer / Retailer Surveys
  • Shopper Intercepts
  • In-Store Data Sourcing
  • Focus Groups
  • Advanced Analytics
  • Data Integration / Visualization

We all know the importance of planning, but if you need more motivation – just take a look at the cost of not planning. Channel merchandising, inventory opportunities, evolving consumer purchase paths, and competitive activity are just a few of the items that can be easily tracked, understood, and planned for. With a clear understanding of business objectives – combined with a road map of activity and key performance indicators (KPIs) – both opportunities and challenges can be routinely and quickly identified and resolved, thus ensuring that your brand ends up on the right side of the list during the next selling season.

RANDY SCHROCK – SVP Strategic Services

Services
Strategic Planning
Marketing Opportunity Assessment
Retail Consulting & Solution Development
Category / Market Analysis
Partner Sales Engagement & Management
Products
Sales Impact Analysis
Retail Performance Tracker
Visual Merchandising Analysis
Retail Experience Index
Retail & Consumer Advocacy

Why Partner With BDS Research?

BDS Research programs begin with a consultative approach in working with clients to determine where potential opportunities or gaps may be:

  • Identify Key Performance Indicators (KPIs) that measure performance
  • Determine best methodologies to capture and track critical data
  • Collaborate and leverage findings to modify tactics

BDS offers the unique perspective of having operated channel marketing programs for over 32 years. With that depth of experience, BDS clearly understands not only how to research and analyze opportunities, but also how to activate key findings and drive them through tactical marketing activities that impact success.

Benefits

  • Custom client-based approach
  • Proprietary retail marketing methodologies
  • Standalone research engagements available
  • May be layered onto an existing retail or commercial program

Learn more by contacting BDS today: [email protected]

For a major retailer, maintaining interactive displays and delivering on their brand promise became a whole lot easier with BDS’ pioneering technical Break Fix ecosystem.

Major Retailer Case Study

Achieved a 9% lift in sales in covered stores versus non-covered stores over four months, which translated into a 198% return on GoPro’s original program investment

Go Pro Study

Increased mind share and market share for De’Longhi’s brands in retailers nationwide executed by a full-time Market Development program.

De’Longhi Case Study

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