Tours are an incredibly effective vehicle (pun possibly intended) for brand awareness, interaction and conversion. By creating a brand experience on wheels, we design a multi-faceted program which can achieve separate goals for your PR, consumer marketing, trade marketing and sales teams. One investment with endless opportunities.
As consumers began to turn away from separate GPS devices, Garmin needed a partner to change consumer perceptions of their brand and drive sales for their new fitness products at retail.
Achieved a 9% lift in sales in covered stores versus non-covered stores over four months, which translated into a 198% return on GoPro’s original program investment