In today’s rapidly evolving shopping landscape, experiential marketing delivers unparalleled results. Our audiences are fragmented and are consuming media in dramatically different ways than in years past: often in short bursts and on multiple devices. There are thousands of brands, pieces of content, celebrities, influencers and peers clamoring for their attention. This is making it increasingly difficult to capture attention with traditional advertising. Long gone are the days of passive marketing; to remain relevant today, brands must participate in active (and interactive) marketing.
Our specialty is bringing brands to life in an integrated and engaging way…through personal experiences. Whether it is a headline-grabbing publicity stunt in Times Square or a strategic brand partnership, we pride ourselves on finding new and exciting formats for allowing brands to create an emotional connection with their target audience. We design interactions in a variety of forms, with each engagement crafted to be interpersonal and hyper-relevant. Our work encompasses pop-up stores, in-store programming, promotional events, tours, corporate trainings, product launches, and PR stunts. As your collaborative partner, we will design an experiential marketing strategy from start to finish, providing a fully-integrated, multi-platform, shareable experience.