It may be a cliché, but it’s true: content is king. Content marketing is an essential strategy that focuses on creating and distributing interesting, educational, valuable, relevant, and consistent content to attract and retain a target audience. Instead of interrupting a consumer, like a pop-up ad might do, content marketing subtly draws them in.
Content marketing can involve a number of tactics such as well-written blogs, sharable infographics, video tutorials, company press releases, newsletters and magazines, and even social media posts. And if you’re not ready to create your own content just yet, you can also curate content from third-party sources and breathe new life into it.
A content marketing strategy will help your brand get noticed in an authentic, personal way. And typically, that type of attention leads to brand loyalty. With content marketing, you’re not explicitly pushing your products on people. Instead, you’re letting them discover your brand on their own terms. If you’re ready to embrace content marketing, call BDS today.