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Online Consumer Campaigns

After you’ve developed an awesome e-commerce website, it’s time to get the word out with online consumer campaigns. An online consumer campaign can take many forms; email marketing, social media, display advertising, and search engine optimization, to name a few. The key is to focus on the appropriate channels for your target audience.

No matter what campaign you land on, you should measure its impact via email opens, website traffic, conversion rate, overall ROI, and more. In other words, was it worth it? And how can you use that data to improve your next initiative? That’s the thing about digital marketing – it’s measurable, and that makes all the difference.

An online consumer campaign can be very specific (think product launch), or very broad (think brand awareness). That said, the digital space is crowded with competition, so you need to offer a unique value proposition and brand voice. If you need help creating a compelling online consumer campaign for your target audience, call BDS today.

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Driven By Innovation

Digital transformation is the future of customer experience, and companies that don’t embrace changing technology will get left behind.

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Sr. Vice President Marketing, Digital
and Solutions Development

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Integrated DIGITAL Solutions

With every single click, impression, and purchase, consumers leave a footprint leading to information that brands & retailers can use to transform & influence the entire buying journey.

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Consumer retention is key in the retail industry, so keep your loyal brand fans engaged with always-evolving consumer campaigns and digital product offers.

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Although many things have changed, content is still king when it comes to digital marketing. Keep your customer engaged and always coming back for more.

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