Many marketers refer to Brand Advocacy as the “holy grail” of customer loyalty. It’s more than just an affinity towards a specific brand – it’s a deep emotional connection to a product or brand that makes you want to buy it over and over again, plus share your fandom with others.
For us at BDS, we’ve bottled up all the great things that Brand Advocacy is and provide it as a marketing and sales solution for our clients.
We hire for the right brand fit, train on both hard product and soft selling skills, and develop employees in their careers to be able to not only represent, but share their love of the brand with customers and store associates. In turn, those customers and store associates continue paying the brand love forward by sharing their positive experience with others.