What Is Brand Advocacy?
Brand advocacy is the holy grail of customer loyalty. It’s more than just an affinity towards a specific brand – it’s a deep emotional connection to a product or company that turns people into lifetime customers. It’s a fandom that runs so strong that friends and family excitedly share and refer products to one another.
But with consumer expectations evolving so quickly, how do you achieve the long-lasting brand loyalty you desire? While traditional marketing methods may give you a boatload of impressions, they only go so far when it comes to actual engagement and building brand fans for life. Using people-based marketing best practices, our Brand Advocacy solution focuses on connecting the right people to the right products at the right time with the right message so that consumers leave the store with a positive brand experience that they want to share with others.
At the end of the day, brand advocacy is the gift that keeps on giving – it’s a time-tested tool that makes a deep, measurable impact in the short term and long run, plus gives you the ownership, personalization, flexibility, and agility you need as a brand.
Achieve Results With An Effective
Brand Advocacy Program
As part of our Brand Advocacy solution, we source, train, and develop three major types of brand representatives to not only spread the word about your brand, but grow relationships with stores in targeted markets, transfer brand excitement and knowledge to store associates, and close the sale with customers. This “Brand Advocacy Trifecta” includes: Market Development Managers, Trainers, and Assisted Sales Representatives. Learn more about how we achieve results with our Brand Advocacy Trifecta here.
Need to staff your store, kiosk, or pop-up shop with highly trained, knowledgeable, on-brand sales associates? As part of our end-to-end Brand Shop service, we hire, train, manage, and develop dedicated shop staff who run your store locations, engage customers, and close sales. Read our Channel Marketer’s Guide to Brand Shops to learn more about our approach and get inspiration for your own Brand Shop strategy.
For all of our Brand Advocacy programs, we personally vet each candidate, hire for the perfect brand fit, train on both hard product knowledge and soft selling skills, and develop employees to not only represent your brand, but also share their brand excitement with others. The result? Customers and store associates who continue paying brand love forward by sharing their positive brand experiences with others.