BDS DIGITAL
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A strong digital presence is essential to survive the future of retail. That can be a scary thought to those of us who are used to marketing a physical product in a physical world. However, consumer influence has long extended outside the retail floor and into the mobile device. Physical marketing must be paired with digital excellence to reach today’s consumer.

Here at BDS, we expanded our integrated solutions to include Digital because we know that an omni-channel presence is table stakes. With our deep expertise in the retail channel, we view Digital with a different lens. Digital is a tool that should be used to not only influence consumers, but also to influence retailers and sales associates.

With our full-service Digital marketing division, BDS provides strategic digital integration with your current digital assets, in order to optimize them for retail. Begin influencing retail sales associates digitally and drive consumer traffic to your key retail locations with targeted market over market reach.

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Despite the popular belief that retail stores would simply become ‘showrooms’ for online buyers, research shows the reverse is true. People still value things such as good old-fashioned helpful service from a store assistant, personalized in-store services, being able to try before buy, immediacy of possession, and not having to pay for shipping/returns. Combine all those things with a strong digital strategy and you’ll get the brand awareness, customer loyalty, and sell-through you’ve always wanted.

Andrew Catapano – VP Digital / CEO WOWbrands

As consumers began to turn away from separate GPS devices, Garmin needed a partner to change consumer perceptions of their brand and drive sales for their new fitness products at retail.

Garmin Case Study

Achieved a 9% lift in sales in covered stores versus non-covered stores over four months, which translated into a 198% return on GoPro’s original program investment

Go Pro Study

Increased mind share and market share for De’Longhi’s brands in retailers nationwide executed by a full-time Market Development program.

De’Longhi Case Study

  • Solutions
    Research

    Our experts employ a variety of methodologies to derive the maximum insight from diverse data streams.

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    Advocacy

    As an extension of your brand, customer and associate engagement experts focus on driving the results you want.

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    Digital

    Our team will help you to optimize online marketing channels, websites, and social media pages to drive
    in-store sales.

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    Experiential

    Exciting customer experiences that extend your brand’s influence beyond retail.

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    Readiness

    Break Fix and Merchandising specialists ensure your displays and products are ready to meet your customers.

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    Environments

    Professional installers build cutting-edge shopping environments that provide memorable experiences for your customers.

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