BDS Marketing, LLC. Names Scott McDaniel as President


Irvine, Calif. – August 20, 2018 – BDS Marketing, LLC. is pleased to announce that they have appointed Scott McDaniel as President. McDaniel joins BDS with extensive executive experience having served over 20 years in the industry, including senior leadership roles at PepsiCo, C.E.C. Entertainment, and most recently as President of Anderson Retail. Additionally, McDaniel holds an MBA from the Haslam College of Business at the University of Tennessee and has completed two executive leadership programs with Northwestern University and IMD Business School. In his new role, McDaniel reports to Ken Kress, CEO and will be working closely with the leadership team to continue to deliver successful solutions for their clients.

“After an extensive search, we are confident that Scott is the best fit for this role at BDS. His leadership and industry experience make him a great match for this position and we look forward to seeing him bring his fresh perspective to our business as he works to evolve our consumer engagement strategy,” says Kress.

“I am honored and excited to step into this role,” says McDaniel. “BDS has a stellar reputation in the industry and the opportunities  ahead for BDS to continue to grow and deliver innovative services are unmatched. I am looking forward to working closely with this team which has consistently delivered high quality solutions to their clients for many years, and to serve them by continuing to develop them into the most talented professionals in the business.”

About BDSmktg:

BDSmktg is an award-winning retail marketing and sales agency. With over 30 years of experience guiding customers through the buying journey, they are experts at powering sales for the world’s top brands. BDSmktg offers their clients fully integrated solutions that drive brand demand and sell-through: Research, Brand Advocacy, Digital, Retail Readiness, and Retail Environments. Founded in 1984, BDS Marketing, LLC. is headquartered in Irvine, California with regional offices in Chicago, Illinois and Columbus, Ohio. For more information, visit

Media Contact: 

Melissa Burke
Director of Marketing, BDSmktg
(949) 472-6720

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