Friday Five: March 15th

03.15.2019 Articles , Trending Topics

What’s new in the world of omnichannel marketing? Legacy brands and big-box retailers are making up ground they lost to direct-to-consumer (DTC) brands and Amazon in the last few years. Read more about this news plus other recent insights in our latest round-up below.

1. Legacy Brands Can Redefine DTC

“On Procter & Gamble and why they should further invest in physical retail. If 2019’s Las Vegas’ Shoptalk convention is any indication, the brand representation may mark a shift away from self-sustaining, direct-to-consumer (DTC) brands. Legacy competition for consumer packaged goods (CPG) looks to regain the momentum that the DTC era has hindered.”

Read the full article from 2PM.

2. A Stark Divide in America’s Retail Industry is Coming Into Focus

“Macy’s is closing stores. So are J.C. Penney, Family Dollar, Payless ShoeSource, Victoria’s Secret and Gap. On the flip side, Walmart and Target just reported their best sales growth in more than a decade. America’s retail industry is divided. As earnings season continues, it is becoming clear just how divided.”

Read the full article from NYT here.

3. Macy’s: ‘We Know We Have to Disrupt Ourselves’

“The American department store has spent several years in the doldrums, but favorable winds may be stirring. At Shoptalk on Sunday, several representatives from Macy’s talked about how the retailer has abandoned some traditions, like siloed concessions in beauty, and embraced technology, such as a new search tool from Perch Interactive that enables discovery online and off.”

Read the full article from Retail Dive here.

Related: Macy’s to cut roughly 100 executive jobs

4. Outside-the-Mall Retailers Defy Industry Gloom in the Amazon Era 

“Shares of Target Corp. and Kohl’s Corp. jumped on Tuesday after both retailers gave optimistic profit projections for the current year. The companies, which traditionally occupy big-box locations in strip malls, are showing how to defend market share in the age of Amazon.com Inc., which continues to disrupt the industry.”

Read the full article from Bloomberg here.

5. How to Get Your Customers to Pay Full Price

“Today, Graanmarkt 13’s revenue is back up to what is was before making the move away from sales, and its gross margins are far wider, increasing to 52 percent in 2018 from 43 percent in 2016.”

Read the full article from Business of Fashion.

That’s a wrap! What’s your big insight from this week? Let us know on Instagram or Twitter @BDSmktg. Have a phenomenal weekend! ✌