Friday Five: February 15th
What’s new in the world of retail marketing? Here are our top five insights from this week.
1. Pinterest Lets Users ‘Shop The Look’
“Shop The Look uses artificial intelligence to find objects in pinned photos that are similar to products in stock from vendors. While the original version had a “human in the loop” component that worked to match the pins with products, the company has now launched a fully automated experience for home decor scenes on iOS, with Android coming soon….This update increases our Shop The Look pin coverage by 22.5x across billions of pins and products, and in early testing has already lifted engagement by 7%.’” Read the full article from PYMNTS here.
2. Walmart Unveils Online Furniture Brand MoDRN
“Walmart on Friday unveiled MoDRN, an online-exclusive furniture brand, which includes three collections: Retro Glam, Refined Industrial and Scandinavian Minimal. The brand includes nearly 650 items priced from $20 to $899, and is available on Walmart.com, Jet.com and Hayneedle.com.” Read the full article from Retail Dive here.
3. Nuro Raises $940M From SoftBank Vision Fund For Robot Delivery
“2018 was a big year for the company: it unveiled its custom unmanned vehicle, inked a national partnership with Kroger to do grocery delivery, licensed its self-driving technology to autonomous trucking company Ike, and launched what it says was the first-ever driverless delivery service available to the general public in Arizona. Nuro now has fleets in California, Texas and Arizona.” Read the full article from Crunchbase here.
4. Cooler Screens Gives Walgreens Beverage Aisle A Digital Makeover
“Walgreens is giving its freezer and refrigerator doors a digital makeover in a move that could bring in more ad revenue. The Internet-of-Things doors showcase what’s inside, but also offer an opportunity for advertisers to display real-time ads in front of consumers.” Read the full article from AdAge here.
5. Away Suitcases Co-Founder Jen Rubio On Opening Up Shop
“Rubio says Away approached physical retail with a theory. A pop-up would be great brand exposure, but not a huge sales driver. After all, until then Away had spent all its time finessing its digital experience. ‘We had this great online experience, shops aren’t going to matter, but let’s do it for the brand exposure,’ Rubio says of her thoughts at the time. It turns out, they were wrong.” Read the full article from Courier here.
That’s a wrap! What’s your big insight from this week? Let us know on Instagram or Twitter @BDSmktg. Have a phenomenal weekend! ✌🏻