Friday Five: February 22nd
What’s new in the world of retail marketing? Here are our top five insights from the past week.
1. Samsung Goes To The Mall
“In recent years, luxury malls have seen a resurgence in retail. Where once was a failing shoe store now stands an Apple store, a Tesla show room, a Microsoft store and now, a Samsung Experience.”
Read the full article from Forbes here.
2. Walgreens Accepts Alipay In 3,000 stores
“Starting this week, 3,000 U.S. Walgreens stores, including locations in New York, San Francisco and Las Vegas, now accept Alipay, the mobile payment platform owned by Ant Financial, an affiliate of Chinese e-commerce giant Alibaba, according to a post on Alibaba’s Alizila news blog.”
Read the full article from Retail Dive here.
3. The Curiously Millennial Problem Blindsiding Today’s Retail Workers
“That often means hiring workers who already know the deal. Haley Dresser was a concept store lead for sustainable basics retailer Everlane when the brand first began experimenting with opening actual stores. She remembered the one non-negotiable among the new sales floor hires: ‘They were people that loved the brand. That was the biggest thing. They knew the Everlane mission without having to look at the website or ask any questions about it. They could spit out why they loved the brand right away. That’s what we were really looking for.’”
Read the full article from refinery29 here.
4. Victoria’s Secret To Partner With High-End Boutique Brand LIVY
“The struggling retailer will begin offering a line from LIVY at its flagship stores in London and New York next week, as well as on its website as of Wednesday. The lingerie features graphic-back designs and significantly higher prices, like a $350 leather bustier, a $490 embroidered kimono and a $150 monowire bra.”
Read the full article from Business of Fashion here. Also, check out “The New Mean Girls: How Victoria’s Secret Can Survive The Onslaught of Digitally Native Vertical Brands”, a LinkedIn article by our very own VP of Digital, Andrew Catapano.
5. Can Digital Brands Save Malls?
“BrandBox leases range from several months to a year. And, importantly, Macerich is providing the tenants with services, including technology that allows them to analyze foot traffic as well as security tags and cameras.”
Read the full article from Bloomberg here.
That’s a wrap! What’s your big insight from this week? Let us know on Instagram or Twitter @BDSmktg. Have a phenomenal weekend! ✌🏻