case studies

HOW WE MET

We wish we could say that we met this amazing brand on the slopes while filming an action-packed snowboarding video. However, our initial partnership really began with GoPro’s need for a third party labor provider that understood their brand, had the right connections at retail, and could supply them with a quick and effective retail ready solution.

GoPro is such a fun brand to work with, they have done a really great job establishing a brand presence out in the market, and we have been able to leverage that from a retail marketing perspective. Our partnership with GoPro has allowed us the opportunity to leverage a wide variety of BDS solutions for them, which is always exciting to us, as an integrated retail marketing strategy produces the best results!

Mike Gonzalez – Sr. Manager of Client Services

THE CHALLENGE

With their iconic action cameras, rad user-created content, and diehard fan base, GoPro quickly became a mighty force in the consumer electronics world. GoPro essentially created their own category at retail, and has since dominated the store floor with innovative displays, brand-conscious PoP, and stoked associates.

ROLLOUT STRATEGY

Since the beginning of our partnership, we have activated a variety of services for GoPro, from Merchandising and Break Fix, to Assisted Sales and Market Development. Our highly branded, passionate, dedicated team of GoPro experts provides a hybrid of all these services to successfully provide a great customer experience and deliver the brand promise at retail.

However, as their products became more popular with customers, they recognized a need to not only grow their presence in stores, but control their brand experience overall at retail.

PARTNERSHIP ACHIEVEMENTS

  • Achieved a 9% lift in sales in covered stores versus non-covered stores over four months, which translated into a 198% return on GoPro’s original program investment
  • Trained 5,000 unique retail store asscoaites over the span of 3 months
  • Installed acrylic security displays at over 300 Best Buy and 250 Target locations with 15 MDMs over two weeks, enabling the product to stay on display without any issues
  • Over 1,500 display compliance corrections were documented during visits
  • Stores with zero empty slots on the camera displays improved from 18% to 62%

9% increase

lift in sales for covered stores vs non-covered

198% return

on original program investment

SERVICES PERFORMED
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    Research

    Our experts employ a variety of methodologies to derive the maximum insight from diverse data streams.

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    Advocacy

    As an extension of your brand, customer and associate engagement experts focus on driving the results you want.

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    Digital

    Our team will help you to optimize online marketing channels, websites, and social media pages to drive
    in-store sales.

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    Experiential

    Exciting customer experiences that extend your brand’s influence beyond retail.

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    Readiness

    Break Fix and Merchandising specialists ensure your displays and products are ready to meet your customers.

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    Environments

    Professional installers build cutting-edge shopping environments that provide memorable experiences for your customers.

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