BDS Launches The Hype Hive: A Digitally Transformative Hub Of Four Video-Powered Solutions
The Hype Hive e-commerce solution from BDS integrates retail, digital, and experiential strategies to help companies create brand buzz, influence social fandom, and convert more customers than ever before.
If you can believe it, we’re halfway into 2020. Oh, what a year it has been. The ongoing COVID-19 pandemic and its repercussions have disrupted life as we know it, throwing countless businesses into chaos and completely flipping the retail industry on its head. In fact – compared to March of 2019 – total foot traffic to U.S. retailers was down a whopping 97% and spending on Amazon was up 35%. Additionally, 24% of consumers say it’ll be 6 months before they feel comfortable shopping in a mall. Needless to say, it’s been a challenging time.
However, challenging times call for creative ideas. And – as life has proven again and again – you have to be creative in order to create innovative things. In response to COVID-19, BDS put its core value of “agility” into action to flex with the changing conditions and embrace its digital transformation as an agency that’s operated in the industry for 35+ years. By turning potential “what ifs” into solid “do nows,” BDS decided to accelerate the launch of The Hype Hive, a years-in-the-making hub of four video-powered solutions.
Introducing: The Hype Hive
The Hype Hive is a hub of digitally transformative solutions that create brand buzz, influence social fandom, and convert more customers. We already know the consumer journey and path to purchase is more convoluted than ever before. 70% of global consumers say they are spending more time on their smartphones, a whopping 95% of consumers are participating in digital media consumption inside the home, and 43% of consumers find it reassuring to hear from brands they know and trust – especially during times of uncertainty.
The Hype Hive is leaning into that disruption and taking advantage of the new way in which consumers are evaluating brands, contemplating product choice, and spending money in the digital space. The Hype Hive is comprised of four video-powered solutions, scalable for any type of brand, company, or retail partner: StoryStreamsSM, Tap-A-TechSM, BrandfluencersSM, and BrightShopsSM. The collective goal of each solution is simple: to help brands and retailers connect with their fans – everywhere.
Retail Will Likely Never Be The Same, But It Might Be Better Than Ever
There’s no denying that COVID-19 has changed retail in a big way. However, it’s important to remember that life will return to normal, and when that happens, shopping will come back stronger than ever. With the new Hype Hive e-commerce solution from BDS, we are getting ahead of the curve with the most integrated retail, digital, and experiential strategy that consumers have ever experienced. Together, we will pave the way for a positive post-COVID-19 retail experience.
Click to learn more about the four unique Hype Hive solutions. While you’re at it, be sure to join our bi-weekly Hype Hour events to get a fresh perspective on current retail trends and digital solutions that solve real-world challenges.