Management
partner with
Industry experts
Mark Dean
CEO, Founder
As founder and CEO of BDSmktg, Mark Dean is the heart and soul of BDS. Drawing on more than 28 years of marketing and business management experience, he channels this knowledge into an organization that prizes innovation and teamwork to achieve their clients' marketing goals. Noted as an inspirational leader, Mark has an innate talent for bringing out the best in people and accepts nothing less. Mark is responsible for ensuring that BDS is a well-managed, profitable agency that is an "employer of choice" in Orange County. His responsibilities also include providing senior level strategy and consultation services to the agency's vast client base.
Mark studied public relations, journalism and business at the University of Illinois and Northern Illinois University. He resides in Aliso Viejo, California with his wife and sons.
Kristen Cook
Executive Vice President, Managing Director
Having risen through the ranks to her current position as a EVP Managing Director, Kristen knows BDSmktg inside and out. Kristen has been with the agency since 1985 in a variety of positions. She began her tenure with BDS in the field, working as a market manager before moving into operations, account management, business development, marketing and then corporate strategy. Kristen's current role is to lead corporate strategy, develop knowledge services, identify strategic partnerships and act as lead on key accounts such as Walmart and Sam's Club.
Kristen has shared her extensive expertise at a variety of events, including the BDS Let's Talk Retail™ thought-leadership seminars, CEA Wireless Webcasts, the PROMO Expo panel, and Experimental Marketing (moderator and speaker) and has moderated multiple panels at CES.
Ken Kress
Executive Vice President, Managing Director
As EVP Managing Director, Ken is responsible for client service, growth and retention at BDSmktg. He works closely with our operations teams to ensure that we are delivering on our promises and building lasting relationships with our clients. During his more than 20 year tenure at BDS, he has created a multitude of process improvements aimed at maximizing account efficiency. Prior to BDS, Ken was the manager of recruitment, training, process design and corporate communications for Winchell's restaurant chain.
Ken holds a Bachelor's degree in Organizational Development and Public Relations from Cal Poly Pomona. He also taught various performance management courses at Cal State Long Beach for 12 years. Ken lives in Placentia, California with his wife and daughters.
Aimee Mozingo
Executive Vice President, Managing Director
As EVP Managing Director, Aimee acts as lead on key accounts such as Dell and Jawbone. Aimee is also responsible for building compelling brand propositions and delivering a retail marketing service portfolio relevant to both manufacturer and retailer business objectives. Aimee has served as an anchor presenter for BDS' Let's Talk Retail™ seminars and acts as a strategic lead for BDS' retail strategy.
With over 10 years at BDS, Aimee has fast-tracked through the agency with roles in promotions management, business development and account management where she directed large in-store marketing promotions for Sharp Electronics, Time Warner Cable, Sony, Sprint, and JVC. Aimee graduated from UCLA with a degree in English and lives in Dana Point with her husband and son.
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